Thursday, 29 March 2012

What area of the film industry do you think new technologies have had the biggest impact on and why?

 I think new technologies have had the biggest impact on exhibition due to the change in availability of film to audiences. Also, institutions have different ways of exhibiting their films which are now easier and cheaper. The internet and Web 2.0 are one of the main changes that have impacted the industry as websites such as YouTube and Love Film have been introduced. These websites make the channels from institutions and audiences direct. Cross Media Convergence affects the industry as new forms of Media are used to exhibit films. Smartphones are now used to download and view films, especially iTunes. The majority of the public have iTunes and if not iTunes, a computer of some kind. This makes downloading films accessible to almost everyone. There are also new changes such as 3D which keep the audience interested and entertained.