- Budget - £750, 000 with a grant from the National Lottery of £206,540
- Remainder of the budget came from Warp X, Inflammable Films, Film4, Screen Yorkshire, EM Media and Optimum Releasing (StudioCanal).
- Released in October 2011
- 37 UK Screens showed the film
- Box Office Success - £244,563
I can conclude from this information that the film wasn't successful in making profit.
I have never watched or even heard of this film. I presume it is targeting a specific target audience. It is not a genre that would usually attract me and I haven’t seen it is advertised anywhere. I think the lack of advertising is the main reason. I think the conclusion that can be drawn from this is that there wasn’t a very high budget so the company couldn’t afford any marketing.
It appeals to the British audience by using British actors in a British setting. There is tension in the trailer that grips the audience and I think the film seems like it will make the audience think more about the plot which may appeal to an older target group. There doesn't seem to be many effects which would be due to the lack of high budget but the focus seems be all on the story-line which will be a great positive if the plot is powerful!
I personally wouldn't like to watch this film because it seems slightly disturbing and prefer to watch films that are slightly less full on, humorous and with big stars.
From looking at the UK Box Office Information from the weekend of the 6th-8th April, I notice that most of the films originate from the USA and most of the distributing companies are American. Many of the distributing companies are part of the six major Hollywood Studios. The implications of this on the British audience is that there are often paying to watch American films. Also, the British film companies must find it difficult competing with the larger American companies with such large budgets.
