How does Battleship appeal to a British audience?

Production

• Genre = Sci Fi Blockbuster - Appealing to a wide/mainstream audience
• Synergy - Hasbro, the company that originally made the board game
• Released by Universal Pictures - Media Conglomerate
• Horizontal Integration - Controls one of all stages of the film making process = All profit goes back to the company. 
• Vertical Integration - Owned by NBC Universal, a media entertainment company. It's made up of various different Media Companies.
• Budget - $200 million
• A range of high profile stars used, Taylor Kitsch, Brooklyn Decker, Rihanna, Lee Neeson.

Distribution

• Released 11th April 2012. 
• In the opening weekend of 13th - 15th April the film made £3.7 million in UK cinemas. 
• $50 million marketing budget
• The marketing campaign created a website entirely for the film which allows the audience to view the trailer, have various ‘experiences’ from the film and link to game on Facebook. As so many people all around the world use Facebook, it is very effective to have a game on there for various audiences to become involved and is a good promotion strategy!
• The film has its own twitter page, which interacts directly with the public and contains links to various other websites to do with the promotion of the film. The twitter page also contains ‘exclusive’ information for people that are following the page, which is a great form of promotion as it gets audiences involved. Web 2.0 is used by the marketing campaign by using sites such as YouTube to show the trailer. The link to YouTube is on the twitter page along with images that have been uploaded. Audiences can also tweet to the market campaigners and this allows the filmmakers to involve audiences. 

Exhibition

• Amazon offers to alert audiences when the DVD of Battleship becomes available to buy. This option appears when someone searches for the film on Love Film or Amazon itself and the alert is sent via email! Games for Xbox and PS3 are also available to buy on amazon. This is an example of Media Convergence. The film can then be viewed using DVD, BluRay once it has been released. 
• Saturated Release = wide scale release all at the same time. 
• Shown in 416 UK cinemas.